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Strategies for Improving Management in Hotels on the Romanian Coast

Author

Listed:
  • Corina Aurora Marin (Barbu)

    (The Bucharest University of Economic Studies)

  • Elena Condrea

    (†Ovidius†University of Constanta)

Abstract

Before a travel company can do business, before it can market its tourism product, before it can even plan its tourism product, it must first plan its strategy. Decisions about the type of business the company wants to be in, the market segments it wants to follow and the type of tourism products it wants to develop for the market must be carefully planned in the form of a strategic plan. The general strategic method presented in this article is a standard strategic planning cycle and a classic approach to strategy. However, it should be noted that the success of a strategy depends on the accuracy of many of the analyzes contained in the plan. Much of the analysis involves forecasting, and the future is notoriously unpredictable. Moreover, the classical approach presupposes a special rationality of those who work in tourism organizations on which it cannot always rely.

Suggested Citation

  • Corina Aurora Marin (Barbu) & Elena Condrea, 2021. "Strategies for Improving Management in Hotels on the Romanian Coast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 601-610, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:601-610
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/21.pdf
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    Citations

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    Cited by:

    1. Kamer-Ainur Aivaz & Adrian Micu, 2021. "An analysis of the impact of the COVID-19 pandemic on the number of tourists arriving in Romania using the correspondence factor analysis," Technium Social Sciences Journal, Technium Science, vol. 24(1), pages 324-335, October.

    More about this item

    Keywords

    tourism; management; hotels; performance;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure

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