IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiy2021i1p261-270.html
   My bibliography  Save this article

Sentiment Analysis Using Machine Learning Approach

Author

Listed:
  • Andreea-Maria Copaceanu

    (The Bucharest University of Economic Studies)

Abstract

Customers feedback is a valuable asset for businesses, that can be used in order to improve their performance. One of the fastest spreading areas today in computer science - Sentiment Analysis, helps to extract precious information from textual data, in order to identify the feeling of a statement. This research aims to build a classifier to predict customers’ satisfaction, based on Amazon reviews dataset, for different brands of mobile phones. The paper proposes a comparison between four text classification algorithms - Naïve Bayes, Support Vector Machine, Decision Tree and Random Forest, using different feature extraction techniques, such as Bag of words and TF-IDF. In addition, the models are evaluated using accuracy, precision, recall and F-score metrics. Our experiments revealed that Support Vector Machine achieves the best results and is very suitable for classification of the sentiment on product reviews.

Suggested Citation

  • Andreea-Maria Copaceanu, 2021. "Sentiment Analysis Using Machine Learning Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 261-270, August.
  • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:261-270
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%203/12.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Eman S. Al-Sheikh & Mozaherul Hoque Abul Hasanat, 2018. "Social Media Mining for Assessing Brand Popularity," International Journal of Data Warehousing and Mining (IJDWM), IGI Global, vol. 14(1), pages 40-59, January.
    2. Najla M. Alharbi & Norah S. Alghamdi & Eman H. Alkhammash & Jehad F. Al Amri, 2021. "Evaluation of Sentiment Analysis via Word Embedding and RNN Variants for Amazon Online Reviews," Mathematical Problems in Engineering, Hindawi, vol. 2021, pages 1-10, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shangyi Yan & Jingya Wang & Zhiqiang Song, 2022. "Microblog Sentiment Analysis Based on Dynamic Character-Level and Word-Level Features and Multi-Head Self-Attention Pooling," Future Internet, MDPI, vol. 14(8), pages 1-19, July.
    2. Most. Sharmin Sultana & Ferdowsy Begum & Rahat Khan, 2024. "Factors influencing the young consumers purchase intention in social media websites of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 37(1), pages 68-83.

    More about this item

    Keywords

    Sentiment analysis; customer reviews; machine learning; text classification;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:261-270. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.