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Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets

Author

Listed:
  • Dikeledi Jacobeth Warlimont

    (Mzansi Youth Leadership Academy-myla.africa (NPO/NGO), South African Developing Communities and ECOWAS, South Africa)

  • Ifeanyichukwu Ojeka Ukonu

    (Veritas University of Abuja, South Africa)

Abstract

The introductory phase is a critical stage in the growth and development of any small business. Past studies have reported a high mortality rate of SMEs within the first few years of commencing business operations. With the advent of technology in the rapidly advancing business scenario, digital tools and strategies are increasingly identified as essential for business survival and growth. Methodologically, the study adopted secondary data to proffer an all-inclusive and comprehensive technique to comprehend how digital remedies can be prophylaxis (preventive measure) against business mortality using secondary data from academic journals, industry reports and peer-reviewed articles on digital transformation and highlighted causes of business failures. This study forms a bedrock for a more indepth analysis of digital resolutions, such as data analysis, artificial intelligence AI, automation, cloud computing, digital marketing, and advertisement, as prophylaxis or preventive measures for common causes of business failure. The findings of a more comprehensive study will provide insight for stakeholders desiring to alleviate risks, enhance operations, and remain competitive in an ever-evolving digital economy.

Suggested Citation

  • Dikeledi Jacobeth Warlimont & Ifeanyichukwu Ojeka Ukonu, 2024. "Digital Remedy: A Prophylaxis for Business Failure in Emerging Markets," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 99-109, December.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:99-109
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    More about this item

    Keywords

    digital remedies; Artificial Intelligence; business failure; small and medium enterprises performance; mortality rate;
    All these keywords.

    JEL classification:

    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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