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The Cosmetics Industry in Romania: Analysis of Economic Performance and Trends

Author

Listed:
  • Carmen- Cristina Runceanu-Albu

    (“Transilvania” University of Brașov, Faculty of Economic Sciences and Business Administration, Romania)

Abstract

The cosmetics and personal care products industry have shown an upward trend recently, both globally and in Romania. The need for analysis of Romania's cosmetics sector is justified by highlighting socio-economic aspects due to changes in consumer behavior. In this context, the research involves analyzing statistical data on cosmetics manufacturing organizations in Romania, estimating consumption trends, and tracking the evolution of these organizations. The analysis shows that key indicators such as the number of manufacturers, turnover, and number of employees in Romania’s cosmetics industry have increased. These values provide an overview of the sector's vitality, reflecting connections to changes in consumer habits.

Suggested Citation

  • Carmen- Cristina Runceanu-Albu, 2024. "The Cosmetics Industry in Romania: Analysis of Economic Performance and Trends," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 76-82, December.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:76-82
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    More about this item

    Keywords

    cosmetics industry; economic performance; trends;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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