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Bibliometric Analysis and Scientific Mapping of Bancasurance Literature

Author

Listed:
  • Adina Elena Danuletiu

    (“1st of December 1918” University of Alba Iulia, Faculty of Economic Sciences, Romania)

  • Dan Constantin Danuletiu

    (“1st of December 1918” University of Alba Iulia, Faculty of Economic Sciences, Romania)

Abstract

The paper analyzes the research developed on the bancassurance area. It was conducted a bibliometric analysis based on articles and data provided by Web of Science database and using VOS software for bibliometric analysis. Some indicators that reflect the performance analysis are used to reflect the evolution of the research in the bancassurance domain: the number of the publications and the tendency of this indicator, the document type, the most productive journal that published literature in this area, the most productive and most cited authors, the most cited papers, the countries of origins of the authors. Because bancassurance developed uneven in the world, the literature on the subject evolved more rapidly just after the phenomenom developed in many parts of the world, as reflected in our paper. Aditionally, a keyword co-occurrence analysis and an occurrence keywords density vizualization map were developed to help researchers in the future research on bancassurance.

Suggested Citation

  • Adina Elena Danuletiu & Dan Constantin Danuletiu, 2024. "Bibliometric Analysis and Scientific Mapping of Bancasurance Literature," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-518, December.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:509-518
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    More about this item

    Keywords

    bibliometrics; bancasurance;

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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