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Smart Packaging Main Trends

Author

Listed:
  • Anca Cristina Stanciu

    (“Ovidius” University of Constanta, Faculty of Economic Sciences, Romania)

Abstract

Globalization, innovative technologies and the ever-increasing demands of consumers have a significant influence on the packaging industry, which is constantly growing. Smart packaging is that which integrates technological elements to provide additional information about the product or to improve the user experience Current trends in product packaging are characterized by a balance between innovation, sustainability and consumer experience. From the use of ecological and innovative materials to the creation of interactive, personalized and authentic packaging, the packaging industry is evolving rapidly, responding to market demands and environmental challenges. The present work aims to present these and to draw attention to the importance of this industry while highlighting some necessary aspects in consumer education, especially with regard to CPG. In this regard, the main trends have been identified and the main forms of materialization regarding smart packaging have been presented.

Suggested Citation

  • Anca Cristina Stanciu, 2024. "Smart Packaging Main Trends," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 443-449, December.
  • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:443-449
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    More about this item

    Keywords

    smart; package; innovation; sustainability;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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