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Integrating Artificial Intelligence into Companies' Marketing Strategies

Author

Listed:
  • Alexandra Popa

    (“Ovidius”University of Constanța, Faculty of Economic Sciences, Romania)

  • Corina Aurora Barbu

    (“Ovidius”University of Constanța, Faculty of Economic Sciences, Romania)

  • Adrian Serban-Comanescu

    (“Ovidius”University of Constanța, Faculty of Economic Sciences, Romania)

Abstract

The rapid advancements in artificial intelligence (AI) have revolutionized industries globally, transforming how companies operate and engage with their audiences. This article explores the integration of AI into marketing strategies, leveraging the latest statistics and insights. With AI poised to contribute trillions to the global economy and redefine job roles, businesses must strategically adopt AI to remain competitive. This discussion also includes personalized interpretations of data and actionable recommendations for companies navigating this paradigm shift.

Suggested Citation

  • Alexandra Popa & Corina Aurora Barbu & Adrian Serban-Comanescu, 2024. "Integrating Artificial Intelligence into Companies' Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 425-433, December.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:425-433
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    More about this item

    Keywords

    artificial intelligence; marketing; business;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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