IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxivy2024i2p324-331.html
   My bibliography  Save this article

The Impact of Digitalization and Digital Transformation on the Tourism Industry: A Bibliometric Analysis of Research Trends and Directions

Author

Listed:
  • Roxana-Marcela Zaharia

    (“Ovidius” University of Constanța, Doctoral School of Business Administration, Romania)

  • Cristina Elena Georgescu

    (“Ovidius” University of Constanța, Faculty of Economic Sciences, Romania)

Abstract

This study explores the impact of digitalization on the tourism industry through a bibliometric analysis of the literature, focusing on the main research clusters and future directions. Using the Scopus database and the VosViewer visualization tool, 298 articles were analyzed, and the results indicate the existence of three major clusters. The first cluster focuses on digital transformation and innovation in tourism, highlighting how digitalisation is redefining operational processes and improving services. The second cluster highlights the role of digitalisation in adapting the tourism sector to global challenges, especially in the context of the COVID-19 pandemic. The third cluster explores the link between digitalization and sustainability, emphasizing interest in responsible tourism and emerging technologies such as smart tourism and social media. Based on these clusters, the study suggests future research directions, including deepening the relationship between digitalization and sustainability, comparative studies between markets, and analyzing the impact of advanced technologies on the personalization of tourism experiences. The conclusions highlight the importance of digitalisation as a transformative force in tourism, providing a basis for the development of sustainable and innovative strategies in a digitalised environment.

Suggested Citation

  • Roxana-Marcela Zaharia & Cristina Elena Georgescu, 2024. "The Impact of Digitalization and Digital Transformation on the Tourism Industry: A Bibliometric Analysis of Research Trends and Directions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 324-331, December.
  • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:324-331
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%203/27.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Tourism; digitization; bibliometric analysis; VosViewer; Scopus;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • C1 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General
    • B26 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Financial Economics
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:324-331. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.