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Navigating ChatGPT for Business English Writing: Benefits, Limitations, and Challenges for Students

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  • Eleonora Baca

    (“Ovidius” University of Constanta, Romania)

Abstract

The present study explores the use of ChatGPT as a tool for enhancing Business English (BE) writing skills among first-year students in a Finance and Banking program. A number of 24 students participated in a qualitative experimental approach in which they wrote a complaint letter, comparing their own versions with those generated by ChatGPT 4.0. The feedback collected from students revealed that while it was felt that ChatGPT produced well-structured and professional letters, student’s own writing was more creative, with a strong personal voice, despite the limitations of the BE writing in terms of creativity. The study emphasizes AI’s impact on helping students refine their writing mechanics, while preserving a critical perspective on the model’s limitations in terms of creativity, larger understanding of external contexts and emotional connection in writing.

Suggested Citation

  • Eleonora Baca, 2024. "Navigating ChatGPT for Business English Writing: Benefits, Limitations, and Challenges for Students," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 125-129, December.
  • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:2:p:125-129
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    More about this item

    Keywords

    AI tools; ChatGPT; teaching Business English; writing skills; Business English learning.;
    All these keywords.

    JEL classification:

    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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