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Intercultural Communication Activities and Techniques in Business English Teaching

Author

Listed:
  • Alina Buzarna-Tihenea (Galbeaza)

    (“Ovidius” University of Constanta, Faculty of Letters, Romania)

Abstract

This paper aims at showing the paramount importance of sensing cultural similarities and differences for understanding and communicating with people belonging to different cultures, especially in a business environment. Teachers have become increasingly aware of the role played by interculturality, intercultural education, cross-cultural communication, the attitude towards prejudice, stereotypes and conflicts. In this respect, certain EU documents have been discussed, anthropologists’ opinions have been provided, and a case study has been presented. This case study is based on the idea that the English business teaching process and the studens’ language skills could also be improved by incorporating intercultural communication elements. Several activities and techniques that could support the insertion of intercultural communication in business English teaching (such as the use of authentic materials, role plays and simulations, project-based learning, and the use of various online tools) are briefly presented for this purpose.

Suggested Citation

  • Alina Buzarna-Tihenea (Galbeaza), 2024. "Intercultural Communication Activities and Techniques in Business English Teaching," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 156-163, August.
  • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:156-163
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    More about this item

    Keywords

    intercultural education; communication; teaching; business; ESP;
    All these keywords.

    JEL classification:

    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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