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Marketing of Health Services In Pandemic Context. Case Study Romania

Author

Listed:
  • Alina PuÈ›an

    (“1st of December†University of Alba Iulia, Romania)

Abstract

The main purpose of this work is to identify the interest given to health services in the pandemic context. The promotion segment of all the information related to both the situation in which the entire health system was and the degree of information of the current and potential consumers of these services is a rather controversial topic in the period traversed by the population of the entire globe. The multitude of works addressed in all aspects – from the issue of the costs of information and health services to the emotional impact on the population, precedes our study.

Suggested Citation

  • Alina PuÈ›an, 2022. "Marketing of Health Services In Pandemic Context. Case Study Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 702-708, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:702-708
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/31.pdf
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    References listed on IDEAS

    as
    1. Andreea MUNTEAN & Alina PUTAN, 2015. "Consumer'S Satisfaction Measurement In Public Hospitals," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-16, January.
    2. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
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    More about this item

    Keywords

    marketing; health services; online platforms;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I19 - Health, Education, and Welfare - - Health - - - Other

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