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The Sales Strategies of “Online†Stores, in the Context of Increased Competition

Author

Listed:
  • Florin Iordanoaia

    (“Education and Staff Training†Association of Mangalia, Romania)

Abstract

"Online" stores have grown in popularity all over the world. These tend to become dominant, even covering large "en-details" sales segments and some niches on the "en-gross" market. This situation forces companies to follow very carefully the competition situation, the appearance of "new players" on the online market. The situations and developments of several online sales companies, which cover a large segment of the current market, were followed, as well as their management and marketing strategies, which they use to maintain and develop. Several aspects have been observed that can be used by the managers of smaller firms that have entered this market or are about to enter.

Suggested Citation

  • Florin Iordanoaia, 2022. "The Sales Strategies of “Online†Stores, in the Context of Increased Competition," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 584-593, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:584-593
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    More about this item

    Keywords

    internet; strategy; trade; manager;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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