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Strategies for Implementing Sustainability in Entrepreneurial Businesses

Author

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  • Claudia Ramona Ciocnitu (Stoiconi)

    (University of Oradea, Romania)

Abstract

The aim of the research on "Strategies for Implementing Sustainability in Entrepreneurial Businesses" was to analyze the ways in which entrepreneurs can integrate sustainable practices into various aspects of their businesses, evaluating their impact on both economic success and benefits for the environment and society. To conduct this research, we conducted an online questionnairebased survey from September 1 to September 15, 2023, targeting 50 entrepreneurs in Romania from sectors such as information technology (IT), cosmetics and personal care products, fashion, food, and renewable energy. Following the questionnaire administration, we observed that entrepreneurs are familiar with sustainability concepts. The most popular measures adopted by entrepreneurs include material recycling and energy consumption reduction, followed by the use of sustainable materials and the development of a sustainable supply chain. This reflects a focus on measures with rapid and tangible impact and suggests opportunities for adopting more complex approaches.

Suggested Citation

  • Claudia Ramona Ciocnitu (Stoiconi), 2023. "Strategies for Implementing Sustainability in Entrepreneurial Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 53-60, December.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:53-60
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    More about this item

    Keywords

    sustainability; entrepreneurial business;

    JEL classification:

    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
    • O36 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Open Innovation
    • P18 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Energy; Environment
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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