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Corporate Social Responsibility as a Strategic Tool: Impact on Stakeholder Perceptions and Organizational Performance. Case Study: The Pharma Industry

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  • Gabriel Dumitru Mircescu

    (“Valahia” University of Târgoviște, Romania)

Abstract

This article examines the role of Corporate Social Responsibility (CSR) as a strategic tool and its impact on stakeholder perceptions and organizational performance within the pharmaceutical (pharma) industry. As societal expectations for ethical business practices intensify, pharma companies increasingly leverage CSR to enhance reputation and cultivate positive stakeholder relationships. Drawing on a compelling case study of a prominent pharma firm, this research investigates the implementation of CSR initiatives and their tangible effects on public perception, employee engagement, and investor confidence. The study reveals how well-integrated CSR strategies can augment organizational performance, providing valuable insights for industry players aiming to fortify sustainable practices and foster competitive advantage.

Suggested Citation

  • Gabriel Dumitru Mircescu, 2023. "Corporate Social Responsibility as a Strategic Tool: Impact on Stakeholder Perceptions and Organizational Performance. Case Study: The Pharma Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 703-708, August.
  • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:703-708
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    More about this item

    Keywords

    corporate social responsibility; stakeholders; pharmaceutical sector;
    All these keywords.

    JEL classification:

    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • I19 - Health, Education, and Welfare - - Health - - - Other
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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