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Customer Relationship Management Using Information Technology

Author

Listed:
  • Oana Niþu

    (Faculty of Economics, "Ovidius" University, Constanta, Romania)

  • Claudiu Valentin Niþu

    (Faculty of touristic and commercial management, „Dimitrie Cantemir” University, Bucharest, Romania)

  • Cosmin Tileagã

    (Faculty of Economics, "Lucian Blaga" University, Sibiu, Romania)

Abstract

A CRM system very good implemented and used within a company will lead to increased sales, improved quality of sales process, productivity increase and successful achieving of the developed projects in companies, providing visibility into all the activities of the organisation. However, there is a CRM view that is strictly focused on information technology. This new perspective gives us the tools for a real overview of customers, tools that can be used to facilitate sales success and to improve customer relationships.

Suggested Citation

  • Oana Niþu & Claudiu Valentin Niþu & Cosmin Tileagã, 2015. "Customer Relationship Management Using Information Technology," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 327-331, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:2:p:327-331
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/i2/ANALE%20vol%2015%20issue_2_2015_site.pdf
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    More about this item

    Keywords

    CRM; SCRM; companies;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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