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Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers

Author

Listed:
  • Nenciu Daniela Simona

    („Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

  • Constandache Mihaela

    („Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

  • Stanciu Anca-Cristina

    („Ovidius”University of Constanta, Faculty of Economic Sciences)

Abstract

The purpose of this research was to identify the accessibility of cosmetic products marketed by that company X among customers. The objectives of this research focused on analyzing the reputation of MAKEUP cosmetics range among customers, identifying the most accessed in the cosmetics product lines marketed by the company, identifying the accessibility of the product in terms of pricing, the identification of attractiveness behind choosing these cosmetics from a vast range of cosmetics marketed by competitors.

Suggested Citation

  • Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina, 2015. "Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 581-585, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:581-585
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    More about this item

    Keywords

    research; accessibility; analysis; products; customers.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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