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Organizational Consequences of Internal Marketing Naghi Remus

Author

Listed:
  • Naghi Remus Ionuþ

    (Faculty of Economics and Business Administration, West University of Timisoara)

  • Preda Gheorghe

    (Faculty of Economics and Business Administration, West University of Timisoara)

  • Para Iulia

    (Faculty of Economics and Business Administration, West University of Timisoara)

Abstract

The research efforts in the area of internal marketing have mainly been focused on identification of individual consequences (among which the most studied ones have been: employees satisfaction and organizational commitment) and less on studying the organizational consequences. In the present research we intend to analyse the effects of internal marketing upon the intensity of work conflicts, personnel fluctuation and organization’s performances. The research has been conducted on a number of 83 medium sized and large companies, from various sectors of activity of the Romanian economy. The results of our research are consistent with previous studies results, proving the existence of a significant relationship between the adoptions of internal marketing practices on the one hand, and work conflicts and organization’s performance, on the other hand. However, our research led to the rejection of the hypothesis according to which internal marketing has a direct and positive influence upon personnel fluctuation.

Suggested Citation

  • Naghi Remus Ionuþ & Preda Gheorghe & Para Iulia, 2015. "Organizational Consequences of Internal Marketing Naghi Remus," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 560-565, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:560-565
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    Cited by:

    1. Gellatly, Lauren & D'Alessandro, Steven & Carter, Leanne, 2020. "What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform," Journal of Business Research, Elsevier, vol. 112(C), pages 320-330.

    More about this item

    Keywords

    internal marketing; work conflicts intensity; personnel fluctuation; organization’s performance.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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