The Management of Institutional Communication in the Public vs. the Private Sector

We spend a considerable amount of time at the workplace, a fact which emphasizes the importance of the atmosphere in which we conduct our work. The efficiency of any employee, regardless of the position held within the organization, largely depends on the way in which s/he communicates with the others. A good internal communication, based on sound criteria and strategies, implicitly leads to an identical relation with third parties or with the beneficiaries of the institution, both in the public and the private sectors. This study aims to emphasize, the elements underlying a good intra-institutional communication and, on the other hand, the impact on the target public, by taking into account the volume, the quality and the dissemination of information, as well as vital communication features such as purpose/objectives, the manner in which communication structures are established, the adaptation of the information systems and the creation of flexible implementation structures.