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Postal Services Marketing

Author

Listed:
  • Lãzãrescu Caius

    („Vasile Goldiº” West University Arad, Romania)

Abstract

The liberalization of postal services, the emergence of new postal operators, creating postal markets, as well as the growth and diversification of human needs, have led to a rapid development and diversification of postal services. Postal market is a market governed by the same laws as other economic markets, with the essential postal services and virtual stores that are covered by specific legislation. The two components of the postal market have great merit to contribute to eliminating discrepancies: between rural areas and urban areas, between rich and poor areas by facilitating the access of goods to the population of these areas, and on the other hand manufacturers of goods may be made in these areas. This new function of the postal service, leads to a new postal strategy that is based on marketing.

Suggested Citation

  • Lãzãrescu Caius, 2015. "Postal Services Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 519-525, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:519-525
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/ANALE%20vol%2015_issue_1_pt%20site.pdf
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    More about this item

    Keywords

    marketing; services; mail; correspondence; operators;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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