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Sustainable Development and its Influence on the Change of Consumer’s Behaviour

Author

Listed:
  • Juganaru Mariana

    („Ovidius”University of Constanta, Faculty of Economic Sciences)

  • Juganaru Ion-Danut

    („Ovidius”University of Constanta, Faculty of Economic Sciences)

Abstract

The current state of humanity is the result of our behaviour and interests, and in this context, marketing draws attention to the change of consumers and producers mentality and behaviour, in order to assure sustainable development. It is obvious that, currently, the consumer shows a high requirement in terms of choice and consumption of products/services and becomes more responsible to the consequences that its consumer behaviour can have on the future of humanity. Sustainable development admits that human activities are dependent on the natural environment and tries to outline a conceptual-theoretical and legal-operational stable framework for decisions making which concerns the human-environment report, whether it is about the environment that surrounds us, or the economic or socia environment. Our study aims to capture the points of convergence of studying consumer’s behaviuor with the principles of sustainable development, in order to allow the understanding and anticipating of both the trends in the evolution of production and consumption, and the marketing practices adopted by companies and expected by the consumers.

Suggested Citation

  • Juganaru Mariana & Juganaru Ion-Danut, 2015. "Sustainable Development and its Influence on the Change of Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 514-518, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:514-518
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    More about this item

    Keywords

    consumer’s behaviour; sustainable development; current marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development

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