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Consumer Mind - a Real Black Box

Author

Listed:
  • Dinu Gabriel

    (Faculty of Economic Sciences / Department of Economic Sciences, “Eftimie Murgu” University, Resita, Romania,)

  • Dinu Loredana

    (Faculty of Economic Sciences / Department of Economic Sciences, “Eftimie Murgu” University, Resita, Romania,)

Abstract

Speaking about professional ethics, market research has never been a model. These findings are trying to link the market research field with the one of science-fiction, which regards their implications. This new field is trying to explain that you should click the buy button in the mind of the consumer. Neuroscientists used laboratory research to sketch a map of brain activity responses for the desires and needs of certain products.

Suggested Citation

  • Dinu Gabriel & Dinu Loredana, 2015. "Consumer Mind - a Real Black Box," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 497-501, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:497-501
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/ANALE%20vol%2015_issue_1_pt%20site.pdf
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    More about this item

    Keywords

    MRI; consumer; behaviour; neuromarketing.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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