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Strategy: Between Misuse and Abuse of the Label and the Concept

Author

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  • Bãcanu Bogdan

    (”Transilvania” University of Bra?ov)

Abstract

The study points out aspects of the use of the term strategy in the present theory of management, with demonstration of undesirable implications arising from inappropriate use. This takes the form of a deterioration of the meaning of the term or its usage is the distorting effect of abusive. Definition of the concept for managerial use emphasizes the inappropriate use of the word. The meaning offered by some authors creates confusion in the definition of other important concepts, due to the illogical and inconsistent links with the original Greek word and concept. Proposed discussion highlights dilemmatic landmarks that could have negative effects on the firm's strategy.

Suggested Citation

  • Bãcanu Bogdan, 2015. "Strategy: Between Misuse and Abuse of the Label and the Concept," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 444-449, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:444-449
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    More about this item

    Keywords

    strategy concept; strategy definition;

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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