The Corporate Communication and the Entrepreneur. Business Opportunity

The work is a study aimed at defining and understanding the concept of corporate management. In recent years, corporations in Central and Eastern Europe had to adapt to a very harsh competition, while facing various problems in the ownership and management structures of corporations. [1], [2], [3] The entrepreneur is "the engine" of economic growth [14, p.23]. The professional level of an imaginary entrepreneur was determined by schools, by the prestigious universities: Winchester school; schools in Paris, Chartres, Orleans, Tours, Loan, Reims, Liege; schools in Köln, Germany, England York and Canterbury, Oxford.[27], [24] The entrepreneurial thinking and spirit have become objects of study in various universities.[24], [15], In our opinion, the treatments listed have "something" in common: they are related to findings and not to something constructive. According to [19, p.104], [4] [5], "the essential characteristic of tangible assets is that they participate in several production cycles, wear out over time and gradually transmit their value on other goods without losing the physical form".