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An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects

Author

Listed:
  • Popovici Veronica

    („Ovidius” University of Constanta)

  • Muhcina Silvia

    („Ovidius” University of Constanta)

Abstract

With numbers approaching the mark of 100 millions worldwide, Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. But they are also demanding consumers reshaping the marketplace through a unique set of values and characteristics deeply embedded in this generational cohort’s ethos. As a result, everybody in the business world is trying to better understand them, whether it’s from an inside-out perspective as in „How can we better serve our clients?”, or the vice versa - „How can we continuously motivate our employees?”. This paper aims at picturing the key aspects defining Generation Y, the underlying factors leading to their new reality and foreseeable economic consequences across the field.

Suggested Citation

  • Popovici Veronica & Muhcina Silvia, 2015. "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 341-346, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:341-346
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    More about this item

    Keywords

    Millennials (Generation Y); generational cohort; technology; sharing economy; behavioral economics;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • O50 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - General

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