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The Influence of Emag Image Brand Among Resita's Online Consumers

Author

Listed:
  • Gabriel Dinu

    ("Eftimie Murgu" University of Resita)

  • Loredana Dinu

    ("Eftimie Murgu" University of Resita)

Abstract

The need for a strong brand in the online environment should be among the first steps to takeinto consideration while you want to grow a business. For a brand , one of the most importantmissions , especially in the online strategies is to define an identity , a "voice", that is easilyrecognizable. This identity must be the basis that you are using on all social networks and on allthe strategies.

Suggested Citation

  • Gabriel Dinu & Loredana Dinu, 2016. "The Influence of Emag Image Brand Among Resita's Online Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 318-322, February.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:318-322
    as

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    References listed on IDEAS

    as
    1. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.
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    More about this item

    Keywords

    consumer; online; brand; behaviour; Internet;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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