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Millennials, Peer-to-Peer Accommodation and the Hotel Industry

Author

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  • Alma Pentescu

    (“Lucian Blaga†University of Sibiu)

Abstract

Today’s world market is a buyer’s market and the new customers, the millennials, are thoughtto be distinctively different than others. Technologically comfortable, the most educated generationever, multitaskers, and strongly influenced by friends and peers, millennials have a different buyingbehaviour and other expectations from service providers. Thus, companies from the hospitalityindustry and policy makers face a number of challenges in trying to meet their (future) demands. Atthe same time, the “sharing economy†has led to the rise of the peer-to-peer accommodation sectorand to a new business model (Airbnb). The aim of this paper is to present these challenges for the hotel industry, because there has notbeen significant research concerning the trends and changes this new generation / new businessmodel will bring to the hospitality industry. Finally, it suggests how hoteliers could adapt to thesenew expectations and proposes several questions for future research.

Suggested Citation

  • Alma Pentescu, 2016. "Millennials, Peer-to-Peer Accommodation and the Hotel Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 262-267, February.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:262-267
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    Cited by:

    1. Ryan A. Fitch & Julie M. Mueller & Rebecca Ruiz & Wade Rousse, 2022. "Recreation Matters: Estimating Millennials’ Preferences for Native American Cultural Tourism," Sustainability, MDPI, vol. 14(18), pages 1-11, September.

    More about this item

    Keywords

    generation Y; millennials; peer-to-peer accommodation; Airbnb; secondary data;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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