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The Cost Structure - Key Element in the Development of Product Policy

Author

Listed:
  • Daniel Jiroveanu

    (Bucharest University of Economic Studies)

  • Georgiana Costache

    (Bucharest University of Economic Studies)

  • Cãtãlina Radu

    (Bucharest University of Economic Studies)

Abstract

In the context of accelerating globalization, organizations need to face increasingly high challenges related to competitiveness. However a permanent adaptation to the impact of environmental factors involves actions that imply significant costs with a great impact on the profitability of the organization. In this regard, planning the launch of new products or services requires a strategic approach, a structural analysis of the costs and the identification of opportunities to increase optimization with the aim of increasing the effectiveness of the product policy.

Suggested Citation

  • Daniel Jiroveanu & Georgiana Costache & Cãtãlina Radu, 2016. "The Cost Structure - Key Element in the Development of Product Policy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 320-324, July.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:320-324
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2015/03/ANALE-vol-16_issue_1_site.pdf
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    More about this item

    Keywords

    costs structure; product life cycle curve; product policy; costs management; product profitability;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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