Banks’ Influence, through Tailor Made Services Offered to Tourists, on Encouraging International Transit: High-Tech Tourism of the 20th Century

In addition to basic indicators which determine the level of tourism at national and worldwide level, the alternative methods stand out increasingly more, helping to a deeper understanding of travel preferences that people have. When deciding whether to be a tourist or not, what matter are both the intrinsic motivation and environmental factors created particularly to facilitate the respective journey. Commercial banks in Romania have understood that, in order to survive in a competitive environment (over 35 commercial banks are sharing the same market), they must adapt to customer needs and be receptive to partnerships with other industries. Thus, they launched various types of cards with facilities for persons who travel and, by intense promotion, the banks urge other customers to become tourists. Considering these assumptions, the current paper analyzes quantitatively the transactions at ATMs abroad and the number of Romanian outgoing tourists (people residing in Romania).