IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxviiy2017i2p249-252.html
   My bibliography  Save this article

Medical Services - A Significant Component of the Economic Activity

Author

Listed:
  • Mihalache Patricia

    („Lucian Blaga†University of Sibiu)

  • Rotariu Ilie

    („Lucian Blaga†University of Sibiu)

Abstract

Medical services and their quality represent an important aspect for each individual, for the whole society, and the health of the population is a motor of the economy in the productive sphere. The main conditions that a high-quality health system must meet are: general coverage, response to needs, equity,efficiency,state responsibility towards public health. The present study is a comparison of marketing health services in Romania and worldwide. The current consumer of health services is more educated and more concerned with health needs than in the past. The marketing of these services has begun to be viewed from a new perspective, more aggressive and more marketing-oriented and business oriented. The most important methods of promoting medical services refer to advertising in mass media, the Internet, social networks, professional advertising vs. institutional advertising. Private healthcare services are very well promoted in comparison with the health services in the public health system.

Suggested Citation

  • Mihalache Patricia & Rotariu Ilie, 2017. "Medical Services - A Significant Component of the Economic Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 249-252, December.
  • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:2:p:249-252
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20III/18.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    medical services; quality; marketing;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xvii:y:2017:i:2:p:249-252. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.