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The Influence of TV Advertising on Consumer Behavior in the Resita City Population

Author

Listed:
  • Dinu Gabriel

    ("Eftimie Murgu" University of Resita)

  • Dinu Loredana

    ("Eftimie Murgu" University of Resita)

Abstract

The main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising itself is achieved only when the reception, perception, processing and acceptance of advertising information results in a change of attitude, ultimately the purchase of the product.

Suggested Citation

  • Dinu Gabriel & Dinu Loredana, 2018. "The Influence of TV Advertising on Consumer Behavior in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 413-416, December.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:413-416
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    More about this item

    Keywords

    marketing; TV advertising; consumer; attitude;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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