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Organizational Culture Impact on Strategic Management

Author

Listed:
  • CarataÈ™ Maria Alina

    (“Ovidius†University of Constanta)

  • Spătariu Elena Cerasela

    (“Ovidius†University of Constanta)

  • Trandafir Raluca-Andreea

    (“Ovidius†University of Constanta)

Abstract

This paper focuses on the impact that organizational culture has on strategic management in terms of performance of the organization. We analyzed the relationship between the two concepts and how one influences the other. Corporate culture consists in competitive advantage for a business, leading it for success, motivating employees and make their work most effective, at its best, or it can lead to failure, at its worst. Organizational culture can influence actions, decisions and opinions. Every business has a specific way of working that commits to its culture. Strategic management refers to a process of developing goals, a mission and a vision, values and duties that will lead to the organization’s success. Main assets of an organization that lead it to proper functioning are its employees and the organizational culture is the one that gives it the uniqueness and creates its brand image. The absolute compatibility between the strategic and cultural path is in the organizational alignment.

Suggested Citation

  • CarataÈ™ Maria Alina & Spătariu Elena Cerasela & Trandafir Raluca-Andreea, 2018. "Organizational Culture Impact on Strategic Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 405-408, December.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:405-408
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    More about this item

    Keywords

    organizational culture; strategy; strategic management;
    All these keywords.

    JEL classification:

    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation

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