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Use of the PESTEL Model in the Management of the Tourism Branch of the Republic of Moldova

Author

Listed:
  • Platon Nicolae

    (Tourism Information and Promotion Centre in the Republic of Moldova)

Abstract

Before an investor decides to expand his business to another country and on an unknownmarket, it is necessary to study in advance the specificity of this country, the peculiarities of themarket, the political, economic, social, technological, legal and environmental framework, tomitigate the risks and gain competitive advantage over the competitive environment. The PESTEL model is one of the best-known strategic management tools that can be used by theinvestor to provide a profound analysis of the overall economic environment of a country in whichexpansion is desired, while minimizing investment risks and increasing competitiveness. In this article, the author makes an analysis on how to use the PESTEL model in the tourismbranch.

Suggested Citation

  • Platon Nicolae, 2018. "Use of the PESTEL Model in the Management of the Tourism Branch of the Republic of Moldova," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 370-375, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:370-375
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    More about this item

    Keywords

    PESTEL model; tourism branch; general economic environment; international tourism market; sustainable development;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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