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A Decade of Active Political Marketing on Social Media

Author

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  • Merlă Vladimir

    (The Bucharest Academy of Economic Studies)

Abstract

Political marketing is a subject that has gained more and more attention, from both scholars,and the public, due to the political changes nowadays, and to the increased exposure brought bythe Internet and the new means of communication. Social media marketing is addressing the newsegments of population, which are intensely involved in their online life, and are reluctant to traditionalmedia, such as TV and newspapers. As all marketers are focusing on being present on, andgaining as much as possible from the social platforms, political marketers are also integrating thisinto theirs strategies. The first success story to be attributed largely to the presence of social mediain a campaign, is the one of Barack Obama’s 2008 Presidential win, a moment that can be consideredto be the real beginning of social media politics.

Suggested Citation

  • Merlă Vladimir, 2018. "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 326-330, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:326-330
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    More about this item

    Keywords

    marketing; political marketing; internet; social media; extremism;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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