d Awareness in Increasing Competitiveness and in Creating the Competitive Advantage of the Company
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References listed on IDEAS
- Gordon L. Clark & Paul Tracey, 2004. "Global Competitiveness and Innovation," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-00773-4, December.
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More about this item
Keywords
competitive advantage; competitiveness; brand;All these keywords.
JEL classification:
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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