IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxviiiy2018i1p297-302.html
   My bibliography  Save this article

d Awareness in Increasing Competitiveness and in Creating the Competitive Advantage of the Company

Author

Listed:
  • Gheorghe Paul

    (The University of Economic Studies of Bucharest)

  • Munteanu Gabriela Iuliana

    (†Andrei Șaguna†University of Constanta)

Abstract

The brand represents the result of a creation process that resides in a combination of elementsand values which the consumer associates with a product. By the added value for the company, thebrand constitutes the most important resource because it becomes an element of identity andcontributes at the differentiation from the competitors, therefore increases the competitionaladvantage. The present paper’s objective is to evidentiate the role of the brand in creating and maintaininga sustainable competitive advantage of the company. Therefore we present the models of analysisof the competitive advantage and also the emotional component of the brand that is used as acompetitive enhancement tool of the company.

Suggested Citation

  • Gheorghe Paul & Munteanu Gabriela Iuliana, 2018. "d Awareness in Increasing Competitiveness and in Creating the Competitive Advantage of the Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 297-302, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:297-302
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/5-3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gordon L. Clark & Paul Tracey, 2004. "Global Competitiveness and Innovation," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-00773-4, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gordon L Clark & Dariusz Wójcik, 2005. "Path Dependence and Financial Markets: The Economic Geography of the German Model, 1997–2003," Environment and Planning A, , vol. 37(10), pages 1769-1791, October.
    2. Jiazhe Sun & Kaizhong Yang, 2016. "The Wicked Problem of Climate Change: A New Approach Based on Social Mess and Fragmentation," Sustainability, MDPI, vol. 8(12), pages 1-14, December.
    3. Harald Bathelt & Johannes Glückler, 2005. "Resources in Economic Geography: From Substantive Concepts towards a Relational Perspective," Environment and Planning A, , vol. 37(9), pages 1545-1563, September.
    4. Gordon L Clark & Theo Palaskas & Paul Tracey & Maria Tsampra, 2004. "Market Revenue and the Scope and Scale of SME Networks in Europe's Vulnerable Regions," Environment and Planning A, , vol. 36(7), pages 1305-1326, July.
    5. Peter Maskell & Harald Bathelt & Anders Malmberg, 2005. "Building Global Knowledge Pipelines The Role of Temporary Clusters," DRUID Working Papers 05-20, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    6. Oleg Golubchikov & Anna Badyina & Alla Makhrova, 2014. "The Hybrid Spatialities of Transition: Capitalism, Legacy and Uneven Urban Economic Restructuring," Urban Studies, Urban Studies Journal Limited, vol. 51(4), pages 617-633, March.
    7. Petra Čekmeová, 2016. "Konkurecieschopnosť ako cieľ hospodárskej politiky [Competitiveness as a Goal of Economic Policy]," Politická ekonomie, Prague University of Economics and Business, vol. 2016(3), pages 338-350.
    8. Marisa Cesário & Maria Teresa de Noronha Vaz, 2012. "Technological adjustments in the textile, clothes and leather industries: an alternative pathway for competitiveness," Chapters, in: Charlie Karlsson & Börje Johansson & Roger R. Stough (ed.), Entrepreneurship, Social Capital and Governance, chapter 14, pages 325-357, Edward Elgar Publishing.
    9. Nico van der Heiden & Pieter Terhorst, 2007. "Varieties of Glocalisation: The International Economic Strategies of Amsterdam, Manchester, and Zurich Compared," Environment and Planning C, , vol. 25(3), pages 341-356, June.

    More about this item

    Keywords

    competitive advantage; competitiveness; brand;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:297-302. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.