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The Quality of Luxury versus the Luxury of Quality

Author

Listed:
  • Stanciu Anca Cristina

    („Ovidius†University of Constanta)

  • Condrea Elena

    („Ovidius†University of Constanta)

Abstract

Even we believe that quality and luxury should be the same, there are numerousdifferences between them. We tend to use “luxury†and “quality†with the same meaning,but in reality, something expensive is not necessarily high in quality. In this paper the twoconcepts are analyzed both separately and in terms of the synergy it develops, taking aswell into account a number of antagonistic aspects and factors of influence.

Suggested Citation

  • Stanciu Anca Cristina & Condrea Elena, 2018. "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 260-263, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:260-263
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    Citations

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    Cited by:

    1. Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Mohd Azhar & Rehan Husain & Sheeba Hamid & Mohd Nayyer Rahman, 2023. "Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.

    More about this item

    Keywords

    Even we believe that quality and luxury should be the same; there are numerous differences between them. We tend to use “luxury†and “quality†with the same meaning; but in reality; something expensive is not necessarily high in quality. In this paper the two concepts are analyzed both separately and in terms of the synergy it develops; taking as well into account a number of antagonistic aspects and factors of influence;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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