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The Overall Strategic Communication in Marketing Events in the Current Economic Crisis

Author

Listed:
  • Moise-Titei Adina

    (“Ovidius” University of Constanta, Faculty of Economic Sciences)

  • Moise Daniel

    (Bucharest Academy of Economic Studies, Marketing Faculty)

Abstract

Communication strategies, the nature and content are derived in relation to other strategies, more general subject of management and strategic marketing. Within the overall management process, they are situated among strategic marketing components as a strategic mix variable. Consequently, communication strategies through events, in the current economic crisis, occur as part of the communication mix. Organizations have to find new means to reach the public and to determine them to adopt different types of behavior, in order that the companies should reach their objectives. In this situation, communication strategies within event marketing fall into the general strategic line described by business general strategies and marketing strategies, bearing in mind to make an event cost efficient and also a green event.

Suggested Citation

  • Moise-Titei Adina & Moise Daniel, 2011. "The Overall Strategic Communication in Marketing Events in the Current Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 825-830, May.
    • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:825-830
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    More about this item

    Keywords

    events; marketing strategies; mission; communication; budget planning;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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