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Effective Customer Relationship Management Using Cloud Computing

Author

Listed:
  • Jeflea Victor

    (”Ovidius” University of Constanta, Faculty of Economic Sciences)

  • Zaharescu Eugen

    (”Ovidius” University of Constanta, Faculty of Economic Sciences)

Abstract

Cloud Computing provides a variable platform for organizations to build their infrastructures upon and to make resources available online. These resources can range from effective CRM (Customer Relationship Management) to extensive ERP (Enterprise Resource Planning). Cloud computing, as a distributed architecture that centralizes server resources on a scalable platform, allows these companies to benefit from accessing an online environment providing on demand computing resources and services. The most appealing advantage of this modern solution is that the cloud computing service provider takes care of the required hardware, software and networking including the associated costs. Cloud computing scalability and elasticity are the first two important characteristics.

Suggested Citation

  • Jeflea Victor & Zaharescu Eugen, 2011. "Effective Customer Relationship Management Using Cloud Computing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 670-676, May.
    • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:670-676
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    More about this item

    Keywords

    CRM; Cloud Computing; SaaS;
    All these keywords.

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General

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