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Corporate Social Responsibility – New Challenges for Strategy Romanian Companies

Author

Listed:
  • Cristache Nicoleta

    (“Dunãrea de Jos” University of Galaþi)

  • Susanu Irina

    (“Dunãrea de Jos” University of Galaþi)

  • Micu Adrian

    (“Dunãrea de Jos” University of Galaþi)

Abstract

At a time when the world is interested in phenomena such as, ecology, environment, food safety, ozone layer depletion, famine and their effects on social responsibility initiatives are becoming increasingly well received. Even if you can not give a real dimension of the concept of social responsibility-taking as any guarantee of success, an organization must be aware that there is only a tool for maximizing the value of image design, but an essential element of long-term success in direct connection with social and environmental performance of the community. The success of corporate social responsibility strategy is to find a balance between awareness problems of society, and capacity needs of various target groups material, financial and managerial organizations.

Suggested Citation

  • Cristache Nicoleta & Susanu Irina & Micu Adrian, 2011. "Corporate Social Responsibility – New Challenges for Strategy Romanian Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 287-292, May.
    • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:287-292
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    More about this item

    Keywords

    CSR; strategy; tools; programs;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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