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Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship

Author

Listed:
  • Widelska Urszula

    (Bialystok University of Technology)

  • Michalczuk Gra¿yna

    (University of Bialystok)

Abstract

The effectiveness of the activities necessary to stabilize and strengthen the position of companies in the market is determined to a large extent by the ability to build lasting relationships with customers. Currently, the customer is not only a part of the company’s environment, but first of all its resource. The knowledge about customers and their needs allows the company to convert new customers into regular ones. This is reflected in the creation of long-term loyalty-based relationships with target markets. These activities are vital for the development of the underwear industry, which is susceptible to frequent changes in fashion trends, preferences and tastes of buyers. This article aims to present the scope and importance of relations between underwear producers and institutional customers. The aspect of the exchange of information between producers and traders is particularly exposed.

Suggested Citation

  • Widelska Urszula & Michalczuk Gra¿yna, 2011. "Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1331-1336, May.
    • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:1331-1336
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    More about this item

    Keywords

    underwear industry; institutional customers; customer capital;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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