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Aspects Relating to the Perspective and Management Strategies of the Balanced Scorecard Method

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  • Ioana Cristina Circa (Buzduga)

    (†1st of December 1918†University of Alba Iulia)

Abstract

This article aims to highlight the way in which the Balanced Scorecard management system achieves the measured performances and the strategic objectives for each perspective, together with their graphical presentation showing the relationship between cause and effect. The performance measurement can be done using several key performance indices, namely: sales volume, market share and customer satisfaction index. The perspectives and managerial strategies within the Balanced Scorecard method included in this paper are presented theoretically.

Suggested Citation

  • Ioana Cristina Circa (Buzduga), 2019. "Aspects Relating to the Perspective and Management Strategies of the Balanced Scorecard Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 676-680, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:676-680
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    References listed on IDEAS

    as
    1. Daniela STEFANESCU & Maria SILIVESTRU, 2012. "Balanced Scorecard - Instrument Of Strategic Planning," Romanian Statistical Review, Romanian Statistical Review, vol. 60(2), pages 6-39, March.
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      More about this item

      Keywords

      strategic objective; balanced scorecard method; performance;
      All these keywords.

      JEL classification:

      • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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