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Current Consumer Behaviour

Author

Listed:
  • Adrian Șerban-Comănescu

    (“Ovidius University of Constanta)

Abstract

The consumer, by definition the natural or legal person, who is predisposed to different purchases of material products or services, has a new connotation in the paradigm of global marketing nowadays, easily moving from the offline to the online consumer stage. Consumerism, this phenomenon received with the open arms by the large mass of the population, has brought many benefits to the producers of material goods and services, but also to the consumers, who have assimilated consumerism as an idea of spending their free time to which the classical purchase may be added. This paper’s purpose is to evidentiate the role and action of consumerism regarding the usual shopping behaviour, but also certain changes regarding the growth of e-commerce against traditional types of shopping.

Suggested Citation

  • Adrian Șerban-Comănescu, 2019. "Current Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 589-597, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:589-597
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    More about this item

    Keywords

    consumer; consumerism; global marketing;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics

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