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Marketing Activities in the Early Existence of Mamaia Touristic Resort

Author

Listed:
  • Mariana Jugănaru

    (“Ovidius†University of Constanta)

  • Ion DănuÈ› Jugănaru

    (“Ovidius†University of Constanta)

Abstract

The Romanian seaside represents the area with the highest concentration of accommodation units in Romania. Of all the 17 Sea side touristic resorts and localities, the most famous is Mamaia, considered by many as being the “Pearl of the Romanian seaside†. In August 2016, the resort made 110 years of existence. The purpose of this study is that, through a desk research, on some qualitative information on the economic and social activity of Constanta city, between the end of the XIXth century and beginning of the XXth century, to present some marketing activities that had a great impact on the creation and development of Mamaia resort and Mamaia brand. Our approach seeks to emphasize that, in a period during which, marketing was only appearing as a science in the economic developed countries, various documents recorded that in Constanta and Mamaia, there were carried out practical marketing activities.

Suggested Citation

  • Mariana Jugănaru & Ion DănuÈ› Jugănaru, 2019. "Marketing Activities in the Early Existence of Mamaia Touristic Resort," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-514, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:509-514
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    Citations

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    Cited by:

    1. Ion Danut Juganaru, 2021. "The Beach Extention Project in Mamaia Resort, on the Romanian Black Sea Coast: Certain Benefits, but also Numerous Tourist Complaints," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 127-136, August.

    More about this item

    Keywords

    marketing activities; tourism; Mamaia resort; Romania;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • N73 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Europe: Pre-1913
    • N93 - Economic History - - Regional and Urban History - - - Europe: Pre-1913
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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