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Marketing Research on the Competitive Travel Products Design

Author

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  • Daniel Dăneci-Pătrău

    (“Spiru Haret†University)

Abstract

Starting from the idea that in the field of services, their quality is obtained only by placing the customer in the center of the performance act, our aim was to find out to what extent, in the field of tourism, the population participates in the obtaining of quality travel products and how their consumption influences the individual development and society as a whole. Based on these considerations, the present paper aims to determine how travel products should be designed to comply with the sustainability principles. In this respect, we conducted a research on the opinion of foreign tourists visiting Constanta, Romania, to further find out from them what the researchers who carried out the research in the tourists’ country of residence could not find out. Thus, a combined tourism product that would include a circuit in three European countries could be designed.

Suggested Citation

  • Daniel Dăneci-Pătrău, 2019. "Marketing Research on the Competitive Travel Products Design," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 459-466, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:459-466
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    More about this item

    Keywords

    travel product; research; foreign tourist; marketing;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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