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Political Marketing in Romania

Author

Listed:
  • Gabriel Dinu

    ("Eftimie Murgu" University of Reșița)

  • Loredana Dinu

    ("Eftimie Murgu" University of Reșița)

Abstract

This paper aims to highlight how global political trends have affected the perspective from which individuals perceived their condition within the society, socially acceptable responses and dominant traits associated with the set of statuses and roles assigned to them. The presence of a wide spectrum of collective political actors and a wide range of options on the well-being of the individual embodied in political doctrines, ideas or strategies has determined the appearance of specific behavioral typologies and even of strategies of analysis and selection by response from human communities. The electoral dimension of human existence is perhaps the one that has undergone the most powerful transformations with the evolution of human culture and civilization during this millennium end.

Suggested Citation

  • Gabriel Dinu & Loredana Dinu, 2019. "Political Marketing in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 268-271, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:268-271
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2020/02/Section%20III/11.pdf
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    Citations

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    Cited by:

    1. Gabriel Dinu & Loredana Dinu, 2019. "A Political Marketing Approach Regarding The Electoral System In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 86-91, February.

    More about this item

    Keywords

    marketing; electoral; voter; dimension;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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