IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxivy2014i2p398-402.html
   My bibliography  Save this article

Innovation in Business Strategies in the Cosmetic Industry to Address the MicroTrend of Sun-Haters

Author

Listed:
  • Tampa Mircea

    (The University of Medicine and Pharmacy „Carol Davila”, Bucharest, Romania)

  • Voicu-Dorobanþu Roxana

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The paper presents a review of innovative strategies developed by the cosmetic industry in the past ten years in order to address the microtrend of Sun-Haters, a niche segment of the population, with the power to influence the widespread behaviour. Starting from the definition of the SunHaters and the medical implications of the trend, the paper discusses the emergence of the trend and several strategies for the cosmetic industry, implemented to take advantage of this trend.

Suggested Citation

  • Tampa Mircea & Voicu-Dorobanþu Roxana, 2014. "Innovation in Business Strategies in the Cosmetic Industry to Address the MicroTrend of Sun-Haters," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 398-402, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:398-402
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/ANALE%20vol%2014%20issue_2_2014.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    sun-care; cosmetic industry; innovation; dermatology.;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • N30 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - General, International, or Comparative

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:398-402. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.