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Organizational Culture – Essential Aspects. Casy Study : Turkish Airlines

Author

Listed:
  • Popovici Norina

    („Ovidius” University, Faculty of Economic Sciences, Constanta)

  • Moraru Camelia

    (Ph.D. Student, Academy of Economic Studies, Bucharest)

Abstract

Organizational culture is one of the important concepts affirmed recently and influenced in a significant manner the mode of action and thinking of researchers, managers and entrepreneurs, professionals from different organizations from all over the world. This interest has grown exponentially as a result of pressure from inside and outside organizations, pressures calling for a better understanding and an increase in the competitiveness of organizations and their constituents to be able to survive and develop in the new conditions. Developing the concept of organizational culture has been favored by major reconsideration of the role that human resources plays in the evolution of the organization.

Suggested Citation

  • Popovici Norina & Moraru Camelia, 2014. "Organizational Culture – Essential Aspects. Casy Study : Turkish Airlines," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 368-372, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:368-372
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    More about this item

    Keywords

    manager; culture; brand; organization;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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