IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxivy2014i2p364-367.html
   My bibliography  Save this article

Social Media - Return On Investment

Author

Listed:
  • Niþu Oana

    (Faculty of Economics, "Ovidius" University, Constanta, Romania)

  • Niþu Claudiu Valentin

    (Faculty of touristic and commercial management, „Dimitrie Cantemir” University, Bucharest, Romania)

  • Tileagã Cosmin

    (Faculty of Economics, "Lucian Blaga" University, Sibiu, Romania)

Abstract

It's increasingly difficult to do now marketing, and the companies that do not use social media to communicate, accelerates their extinction. Social media has changed everything in the last three years, it's now normal for a client to connect with a brand, and customers expect to receive quick feedback through social media, everything takes place in real time.

Suggested Citation

  • Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin, 2014. "Social Media - Return On Investment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 364-367, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:364-367
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/ANALE%20vol%2014%20issue_2_2014.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    social media; web 2.0; metrics;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:364-367. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.