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Current State of European Hotel Chains

Author

Listed:
  • Gurgui Amalia

    (ULIM,Chisinau Faculty International Economic Relations)

  • Gribincea Alexandru

    (ULIM,Chisinau Faculty International Economic Relations)

Abstract

The importance of selecting the appropiate brand for a hotel resides in the impact it will have on the market where the hotel is positioned and the potential benefits of the chain's distribution channels. Accor, for example, is the world's number-one and Europe's leading hotel operator. It has more than 3.600 hotels in 92 countries and provides a comprehensive range of options from luxury to economy, with brands like Sofitel, Novotel, Ibis, Hotel F1. With over 170.000 people working for Accor brands around the world, the Group has 45 years of experience in serving its customers and partners. Accor's vision is to be world's most innovative, best performing and most valued hotel company. Its new strategic roadmap, which has redesigned its business model around two divisions - HotelServices and HotelInvest - will boost operational efficency and sustainable growth.

Suggested Citation

  • Gurgui Amalia & Gribincea Alexandru, 2014. "Current State of European Hotel Chains," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 24-28, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:24-28
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    More about this item

    Keywords

    hotel chain; contracts; franchise.;
    All these keywords.

    JEL classification:

    • P45 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - International Linkages
    • P33 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - International Trade, Finance, Investment, Relations, and Aid
    • O19 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - International Linkages to Development; Role of International Organizations
    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services
    • F6 - International Economics - - Economic Impacts of Globalization
    • Z0 - Other Special Topics - - General

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