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Methods for Determining the Advertising Budget and its Distribution in Different Media

Author

Listed:
  • Serban Comanescu Adrian

    (Department of Economics, Ovidius University of Constanþa, Constanþa, 8700, Romania)

Abstract

The process of determining and establishing the necessary advertising budget is approached based on the situations that precede it. There will be virtually no easy task for marketers, with the risk overvaluation or undervaluation of the budget. To avoid broader range of situations, the company uses specific tools and methods for determining the advertising budget. An advertising budget is established for each product.

Suggested Citation

  • Serban Comanescu Adrian, 2014. "Methods for Determining the Advertising Budget and its Distribution in Different Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 524-527, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:524-527
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    More about this item

    Keywords

    consumers; marketers; advertising budget; product;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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