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Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull

Author

Listed:
  • Neacºu Nicoleta Andreea

    (”Transilvania”University of Brasov, Faculty of Economics and Business Administration)

  • Madar Anca

    (”Transilvania”University of Brasov, Faculty of Economics and Business Administration)

Abstract

We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging. Thus, designers and marketers opt for different items depending on the type of product sold. Choosing the best elements of design and aesthetics are essential on the energy drink market as well.

Suggested Citation

  • Neacºu Nicoleta Andreea & Madar Anca, 2014. "Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 501-504, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:501-504
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    More about this item

    Keywords

    energy drink; design; aesthetics.;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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